Food and beverage · Seafood
The catch is uncertain. The shelf life is not.
Daisy gives seafood suppliers the demand and supply forecast to plan against, so you hold less working capital and protect your margin.

Seafood
Before and after Daisy
Why seafood suppliers are harder to plan
- Landings and harvests varyCatch quotas, weather and farm cycles change what is available from week to week.
- Freshness sets a hard deadlineFresh and chilled seafood has a short shelf life, so errors turn into waste fast.
- Frozen stock hides riskFrozen inventory can be held, but it ties up cash and cold storage.
- Imports and prices move togetherTrade flows, exchange rates and market prices change the cost of every shipment.
What Daisy does for seafood suppliers
- Demand planningWe predict sales at the SKU and account level, so your team can plan against one number per customer and product.
- Inventory & working capitalStock levels are set from the demand forecast, balancing service level against inventory and the working capital it ties up.
- ProcurementAnticipate how much supply you will receive and identify exact purchasing gaps based on real-time data.
- S&OPWe compile the data, structure the breakdowns and do the grunt work, so your team can run its regular S&OP process on one set of numbers.
Questions from seafood suppliers
How is Daisy different from a planning tool like SAP IBP?
Other platforms give you a tool to run: your team configures, maintains and runs it. Daisy delivers the demand and supply forecast you plan against, and keeps it maintained.
What data do you need to start?
Your sales and supply history from your ERP or a file export. Daisy adds outside signals such as weather and markets, so there is nothing extra for your team to collect.
How does the 12-week pilot work?
We run it on one brand, site or channel, alongside your own forecast.
Does this replace our planners?
No. Every forecast shows what is driving it, so planners can see why the number moved and apply their own judgment before they act.
See Daisy in action.
Start with a 12-week pilot, run alongside your forecast


Want to try Daisy?
We’ll be in touch shortly to set up a time.